Australian invention
AUSTRALIA could be on the brink of a startling underwear revolution, thanks to Gold Coast couple Jan and Chuck Digney ("just your average mum and dad") and their invention: the backless brief.
Jan had a visible G-string problem and asked her daughters for advice.
"They said they freebag it, basically, `We don't wear undies Mum."
"Well," says Jan, speaking after a champagne-fuelled lunch to celebrate the launch, "there's got to be something out there to stop people from doing that".
She worked through 50-odd prototypes before arriving at a design that replaces the back with two bra-style straps under the bottom.
"It's like freebagging but you're protected," she says.
The challenge, says Chuck, is to get people to believe they stay up.
The couple has spent $300,000 on the first run of 35,000 and patenting the invention across the world.
Jan had a visible G-string problem and asked her daughters for advice.
"They said they freebag it, basically, `We don't wear undies Mum."
"Well," says Jan, speaking after a champagne-fuelled lunch to celebrate the launch, "there's got to be something out there to stop people from doing that".
She worked through 50-odd prototypes before arriving at a design that replaces the back with two bra-style straps under the bottom.
"It's like freebagging but you're protected," she says.
The challenge, says Chuck, is to get people to believe they stay up.
The couple has spent $300,000 on the first run of 35,000 and patenting the invention across the world.
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