Desparate men please apply
Maxim editor promises girls for readers
By Adam Pasick
LONDON (Reuters) - The new editor of Maxim is trying to win back readers in the competitive men's magazine market -- by getting them dates.
Greg Gutfeld, an American who was previously editor-in-chief at the U.S. magazines Men's Health and Stuff, has his work cut out for him as Maxim, among other monthly men's titles, comes under fire from two upstart weekly rivals.
"We went out and found beautiful women and offered the opportunity to appear in the magazine, but in return they have to date our readers," Gutfeld said.
Playing matchmaker between these women and men who could usually only dream of dating them is part of a strategy to regain some lost ground.
By Adam Pasick
LONDON (Reuters) - The new editor of Maxim is trying to win back readers in the competitive men's magazine market -- by getting them dates.
Greg Gutfeld, an American who was previously editor-in-chief at the U.S. magazines Men's Health and Stuff, has his work cut out for him as Maxim, among other monthly men's titles, comes under fire from two upstart weekly rivals.
"We went out and found beautiful women and offered the opportunity to appear in the magazine, but in return they have to date our readers," Gutfeld said.
Playing matchmaker between these women and men who could usually only dream of dating them is part of a strategy to regain some lost ground.
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